About Us

Founded by Eshal Irfan, Glowqueen.pk was born from a need for premium-quality lashlines. Eshal, a young Lahore-based entrepreneur, struggled to find high-quality lash extensions in Pakistan. Most lashes fell out after minimal use. Some had bands that were too rigid to fit the natural eye shape. Others were too thin. Experiencing these challenges, she launched GlowQueen, an e-commerce makeup products store to help every woman glam up with high-quality lashlines. Our founding purpose is simple: to offer thick, soft false eyelashes that stay in place. And to launch and market premium makeup products online in Pakistan that work exceptionally on all skin types.

We are though a small but experienced team of makeup experts who understand the importance of quality products that last. Team GQ keenly and carefully manufactures our products to ensure you enjoy memorable experiences. Two factors, i.e., product quality and affordable rates, keep our customers coming back. Every product goes through strict quality checks before reaching your doorstep. We believe makeup must be as comfortable as it is beautiful. That is why we source materials that are skin-friendly and lightweight. Our team works closely with industry specialists. Each launch is based on customer needs and product performance. We pay attention to small details. We grew because customers trusted us. We listened to feedback. We paid attention to it and we improved where needed. It is our customers’ trust that helped us expand our product line from fake eyelash extensions to heart-shaped blushing sticks. New product categories were added only after thorough testing. What we promise, we deliver.

We answer your needs without delay. Our team prioritizes customer queries our everything. Support is not treated like an afterthought. Our team stays true to its work. We do not believe in selling illusions. We deliver what we promise. Customers receive exactly what they see in the photos on our website and other marketing materials. We also know how hard it is not to find makeup that matches your expectations. That is why only the best-performing products make it to our store. Beauty should not be complicated. We believe it, and so we create products that blend naturally. We focus on your needs. We introduce new products only after months of testing and reviewing. Our aim is not to flood our e-commerce store with random collections just to make business from your money. Instead, our goal is to add value to your beauty routine and to be a brand that every beauty lover loves and remembers for exceptional experiences. 

We keep our prices competitive without cutting corners. Every hard-earned rupee you spend is honored with premium care, ensuring top-quality products for you. Eshal, the GQ founder, stays involved in product selection. She reviews each batch personally. Her vision is clear: GlowQueen must stand for trust, simplicity, and excellence. Our packaging is kept simple yet protective. We focus on reducing waste without compromising the look and feel. Your products arrive safe, secure, and ready to use.

Create your next favorite look with us. Buy makeup online in Pakistan and glow your way.